AI Platforms · 2025
MILE: product site for an AI logistics platform
An animated product story for a multi-agent logistics platform, explaining a complex system without a single block of jargon.
- Client
- MILE
- Services
- Product storytelling · Motion design · Web engineering
- Live site
- mileai.co.uk
The challenge
MILE is a multi-agent platform for courier operations: routing, exceptions, customer communication. Powerful, but hard to explain. The product site needed to make an AI system legible to logistics managers in the time it takes to scroll a page.
Our approach
Instead of describing the platform, we animated it. Scroll-triggered sequences walk the visitor through what the system does step by step, with motion used to show information flowing between agents rather than as decoration. Every animation answers a question a buyer would actually ask.
The site is engineered for smooth scroll performance across devices, with motion reduced automatically for visitors who prefer it.
The outcome
A product site that does the first sales call by itself. It is live at mileai.co.uk, explore it below.